As the trend of web 2.0 continues, social networking websites have rapidly become popular. To the surprise of many, Facebook edged out the once-popular MySpace to become the most used social network. Facebook has become an online home to many people of all ages. It has created a single platform by erasing boundaries and allowing everyone to socialize. It also serves as a great option for Internet marketers who want to reach targeted audiences in a very specialized way. If you are have not started using Facebook as part of your marketing plan, you are definitely missing out on your piece of that traffic pie. Amazing as it may seem, millions of people on Facebook are staying in touch with family, making new contacts and finding old friends again, even playing games, etc. People are devoting a lot of time to social networking, and during that time they could be looking at your product or service too. This article will examine the methods you can use to promote your online business through Facebook and use it as a powerful marketing tool.